Now that 2023 is over, it’s time to start 2024 at the proper foot.
So we determined to have a look at the 6 foremost social networks (Facebook, YouTube, Instagram, TikTok, LinkedIn, and X) and we analyzed 6,302,491 pieces of content material to see what performs the fine.
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And greater so we checked out current content during the last 30 days to parent out what is running “now”.
Data from what worked in early 2023 or previous years doesn’t help a whole lot in identifying what you need to do to get the views and engagement you want nowadays.
Hence we targeted on current posts for this analysis.
So, permit’s study the records first.
And then I’ll display you the way I’ve been imposing it so that you can see the effects.
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What form of content generates the maximum engagement?
This chart breaks it down surely.
Short-term content is what human beings are eating and searching out.
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Plus TikTok has modified the way we eat content material.
The average TikTok user spends ninety five minutes an afternoon on the app eating short-form movies.
And now maximum platforms are pushing brief-form video.
Now, simply due to the fact the chart indicates people decide on ingesting quick-shape movies, I wouldn’t awareness your effort on growing short-form content.
I might create each numbers 2 and 3 at the chart.
Which are lengthy-shape videos and document your podcast/professional talks/interviews on video. And then take that longer content and chop it up into short-shape content material.
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Just like how I record my podcast Marketing School in video layout and chop up the content.
That manner you may kill birds with one stone and pass after extra social media views.
But what about textual content-based totally content?
Text-based totally content was inside the different bucket in the first chart.
Keep in thoughts now not all social networks be given textual content-based totally content material.
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But if you’re like me and experience developing it, not all text-based content material is same.
Here are the quality-performing variations of textual content.
As you may see humans nevertheless love “how-to” and “listicles”.
I get they had been around for a long time, but that’s what humans opt for. And that’s what is getting the engagement.
But what if you don’t have the time to create shorts or even text-primarily based content material?
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User-generated content material
You can always inspire or even compensate your network for developing user-generated content.
And if you are going to leverage it, not all social networks take care of it.
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Here are the social networks wherein user-generated content plays the nice.
Now the real question is, how do you get greater engagement primarily based on the above facts?
The secret to social media achievement
Well, the answer starts with X.
To give an explanation for it, first I need you to test out my X feed.
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Do you spot how I am setting lots of content material each day on X?
It’s because X is not like different social platforms.
See, if I submit on LinkedIn four or five times a day or even on Facebook or Instagram, it impacts the attain of all my content material.
Most social networks penalize you in case your content is crap.
They most effective need you to post your suitable stuff and they may praise you for that.
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The difficulty is what you believe you studied is gold may be crap to a person else.
So, the best way to make sure which you are best posting true content material (or mainly top content material) is to check it out first.
I take all my thoughts and check them out on X.
Some hit nicely and get 500,000 plus views like this one. And others may additionally get some thousand perspectives.
In many cases, I realize what will do well due to the fact I actually have finished this long sufficient, however I am nevertheless wrong many times.
Once I even have my winners and I make certain I submit at least 1 component a day that hits, I then create video content material around that subject matter.
I commonly document them in batches… at the least 10 every week (I travel loads for this reason I batch and create a backlog).
That manner I have sufficient content to post on my social profiles every day.
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To preserve things simple, you can do what I do… simply have a look at my LinkedIn, Instagram, TikTok, YouTube, and Facebook bills.
I am reading the X content (the posts that did well at least) word for word on digital camera.
And then posting it on every social network I’m on.
As for the description text, I just take it word for word from X and use it for the opposite systems like LinkedIn along side the video model.
That’s it…
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Now study my social media views before I started to try this:
Before
After
TikTok
After
Before
After
YouTube
Before
After
Before
After
As you may see it has worked extraordinarily nicely for maximum social networks except for Facebook.
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Take the data from the charts above. Copy my approach of posting on X first. And then turn your winners into social content for all of the structures.
Your views will move up.
Conclusion
Even with natural reach declining on maximum social networks, you may still get more engagement.
I even have. You can see it above.
You can too.
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Heck, I am in B2B and I’ve finished properly with the approach.
It’s less complicated to implement in case you are in B2C (we’ve examined it on B2C as properly).
So, what’s your plan for 2024?